Alexandra Groom

Yacht Charter Broker

Meet the Expert

Highlights

  • Alexandra is a yacht charter specialist with over a decade of experience working in the yachting industry.

  • Raised in Monaco with British heritage, she grew up on and around yachts, and has spent time crewing and sailing in locations including New Zealand, Australia, Thailand, Indonesia, the Seychelles, all corners of the Mediterranean, the Caribbean, the USA and Hawaii, and the west coast of Canada and Alaska.

  • Alexandra is passionate about the yachting industry and spending time on the water, and takes great pride in sourcing the most exceptional yachts and experiences for her clients.

  • Her background in the yachting industry spans superyacht journalism, working in a shipyard, and finally charter brokerage, offering an unrivalled and unique view of the yachts in the global charter fleet.

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Expertise

  • Alexandra has a deep understanding of the charter yacht market, with a particular talent for matching clients with their perfect vessel and curating unforgettable, unique experiences. Her extensive travels provide her with first-hand experience when designing client trips. 


Skills & Education

  • Both sailing and motor yacht licences, first aid trained, speaks three languages and graduated with a degree in English Literature from Durham University before doing a postgraduate in journalism.

Most creative trip planned

Most creative trip planned: A yacht charter in Juneau, Alaska. The family had the most incredible time, as each person on board, from the ages of 7 to 80, was taken into consideration during the planning phase. It was a perfect showcase for how powerful a charter can be as a family vacation, as if the itinerary is well thought through, then everyone on board can experience the location exactly as they want to. The family got to enjoy everything from scenic helicopter rides, dog sledging, ice kayaking, and whale watching, to science lectures, the cuisine of local cultures, and a champagne afternoon tea, cosy in the aft salon, as the yacht slipped quietly past the incredible Alaskan landscape.

Number one unforgettable travel experience?

Experiencing sunset from a boat in the middle of Australia’s Great Barrier Reef, completely devoid of any light or noise pollution. We were the only boat for miles around and were treated to the most incredible lights and colours as the burning sun dipped low in the sky, all eyes peeled to spot the mythic green flash. The moment the sun set it was like a cosmic light switch had been turned off, never have I experienced such intense darkness, and then our eyes adjusted and suddenly millions of stars exploded in the night sky.

Top of your travel bucket list?

Has to be a trip onboard CAPTAIN ARCTIC when she launches in 2026; being able to explore the Arctic landscape from such an incredible yacht would be a dream. More short term, it’s hard to beat mooring up in a quaint Greek port and relaxing in a local waterfront taverna, eating warm pitta bread and taramasalata.

Who is your ultimate travel partner?

It’s cheesy but it has to be my husband, and bonus points if he brings our dog. And from a practical point of view, between my background in the UK and Monaco and him being half German and half American, there aren’t many places we can’t get visas for!

Want to get in touch?

To contact Alexandra, please email or give her a call.


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